Industry news

Put new technology with millennial docs and you get more empathy-oriented marketing messages

Beth Snyder Bulik / FiercePharma

Pharma marketers aren't limiting their emotional messaging to consumers. These days, they're trying to tap doctors' compassion, too. Inspiring empathy is commonly used to help consumers understand the struggles of patients with diseases chronic and acute. But advanced technology, an increase in the number of millennial doctors and consumers' tendency to identify with brands are conspiring to push more compassion-oriented messaging to healthcare providers.  

South Korea doubles its investments in the pharmaceutical sector

GMP News

South Korea pledged to double its investments in the pharmaceutical sector to help develop 15 new drugs in the next five years, an ambitious plan that underscores Seoul’s determination to become a global power in the pharmaceutical and health care industries.

N.A. Semashko National Research Institute and MSD announce their collaboration

GMP News

N.A. Semashko National Research Institute of Public Health, a federal state budgetary institution, and MSD, an international pharmaceutical company, announced that they begin to collaborate under the agreement on the research for the purposes of health care.

A license for pharmaceutical activities will allow retail stores to sell medicines

GMP News

The Russian Ministry of Industry and Trade proposes to legally establish the right of trading organizations to sell over-the-counter (OTC) drugs under a license for pharmaceutical activities.

If you liked pharma's innovation challenges in 2017, just wait. More are coming

Beth Snyder Bulik / FiercePharma

This year felt like the year of the pharma crowdsourcing challenge. From Merck to Johnson & Johnson to Astellas Oncology, drugmakers went looking in a big way for big ideas born outside their own R&D facilities.

New ways to trigger—and tailor—messages may get pharma's info past the physician filter

Beth Snyder Bulik / FiercePharma

The good old days of strolling into a physician’s office with lunch, brochures and samples aren't coming back. But there's good news for drugmakers and sales reps working to replace those connections: data. One of the new ways to use data is triggered messaging to providers.

Pharma's selfie game is strong, and it could get stronger next year

Carly Helfand / FiercePharma

The selfie craze isn’t going anywhere anytime soon—and in the meantime, expect pharma to keep using the trend to its advantage in 2018. In 2017, multiple drugmakers worked to tap into selfie culture and weave it into their own marketing. And with good reason: Selfies and social media posts go hand in hand, making for a quick way to extend the reach of a campaign.

Russia ratifies the Convention on counterfeiting of medicinal products

GMP News

During its plenary meeting held on 15 December, the State Duma ratified the Council of Europe Convention on the counterfeiting of medical products and similar crimes involving threats to public health.

Ask and get health answers: Will 2018 be a tipping point for pharma voice assistants?

Beth Snyder Bulik / FiercePharma

Alexa, order my medicine. Siri, did I take my pill today? As the role of a voice assistant—and trust factor by consumers—continues to grow, those are just the kind of health-related questions consumers may ask in the near future.

UK and Russian researchers joined efforts against antimicrobial resistance

GMP News

Two of the key organisations in the UK and Russia leading efforts to combat the global problem of antimicrobial resistance (AMR) have today announced a formal agreement to work together.